We’ve all experienced it, an ad that riles us so much that we turn the radio off, or click the mute button on the TV. We’ve all suffered through the expansion of pop up ads and banners and all forms of telephone harrassment…er marketing.
I wouldn’t be surprised to learn that ads like that contribute to road rage and violence in the home.
There’s one particular ad that we find so offensive that we RUSH to mute it. It’s an ad for Menard’s. It’s a chain similar to Lowe’s or Home Depot. Overly eager singers proclaim “Save More Money At Menard’s.” I can bear the singers and the jingle, it’s the spokesman who drives me wild.
He’s an old fashioned saleman with a huge smile and “Hail fellow well met” demeanor who hawk’s the week’s sales. I expect him to reach out of the TV and grasp my arm and pull me into the store, all the while telling me what wonderful things I’ll find within. I can deal with all that, but his tone of voice simply makes me want to take a header off a cliff to get away from him.
We thought at one point that our prayers had been heard when a young woman replaced him for a while, but we suspect she must be his daughter. Same voice. (sigh)
I want advertising people to take notice: If you persist in making your ads this offensive, you will drive customers away. I will NEVER shop at Menards.
I’ll save my complaints about pop ups, telemarketers, coupons in magazines, and fragrance ads that stink up an entire magazine for another rant.
If you shop at Menard’s, would you please tell them to change the ads??