When did it become necessary for us to abbreviate everything in our lives? I’ve been pondering the situation and the earliest abbreviations that come to mind are FBI and OSS. More recently, Good Morning, America has become GMA.
Then, Kentucky Fried Chicken became KFC, and just recently Dunkin’ Donuts has chosen to change all their signage to DD. Jennifer Lopez became JLo, and her main squeeze was ARod. I’m sure there are dozens of other examples. I just don’t know why.
Are we supposed to be saving seconds of our valuable time by just voicing the letters? I assume that they feel they are so familiar that they don’t need to have the words said to be identifiable. Will all newcomers to the United States be left to wonder what the letters stand for, or will they catch on by watching TV ads and trailers?
I’ll admit that I am old-fashioned. I don’t care for change. I’d be happy to say the words. Most days I have the time.