We've all experienced it, an ad that riles us so much that we turn the radio off, or click the mute button on the TV. We've all suffered through the expansion of pop up ads and banners and all forms of telephone harrassment...er marketing.
I wouldn't be surprised to learn that ads like that contribute to road rage and violence in the home.
There's one particular ad that we find so offensive that we RUSH to mute it. It's an ad for Menard's. It's a chain similar to Lowe's or Home Depot. Overly eager singers proclaim "Save More Money At Menard's." I can bear the singers and the jingle, it's the spokesman who drives me wild.
He's an old fashioned saleman with a huge smile and "Hail fellow well met" demeanor who hawk's the week's sales. I expect him to reach out of the TV and grasp my arm and pull me into the store, all the while telling me what wonderful things I'll find within. I can deal with all that, but his tone of voice simply makes me want to take a header off a cliff to get away from him.
We thought at one point that our prayers had been heard when a young woman replaced him for a while, but we suspect she must be his daughter. Same voice. (sigh)
I want advertising people to take notice: If you persist in making your ads this offensive, you will drive customers away. I will NEVER shop at Menards.
I'll save my complaints about pop ups, telemarketers, coupons in magazines, and fragrance ads that stink up an entire magazine for another rant.
If you shop at Menard's, would you please tell them to change the ads??
Comments (4)
I believe that there are many of us who don't realize how much advertising and the media impinges on our lives....each and every day! This is one the reasons why I scarcely watch TV nowadays.
Posted by Dr. D. | August 7, 2003 8:16 AM
Posted on August 7, 2003 08:16
Doc, a year or two ago I sprung for digital cable. We have all these channels and we watch about six of them. We see an occasional movie, nightly news and comentary, Star Trek Next Gen reruns, Inside the Actors Studio, Biography, and Monk. DH watches the science channels, and history. I suppose it amounts to about two hours a day, but while all of that is on, I'm folding clothes or quilting or paying bills. Maybe I should just chuck it and save the money. *S* It's one way to avoid those ads! lol
Posted by Buffy | August 7, 2003 9:40 AM
Posted on August 7, 2003 09:40
One goal of advertising is for consumers to remember the name. The other goal is to sell stuff. They won't give up on you until you break down. Don't give in.
(I work in print advertising. We're just as annoying, but more ignorable).
Posted by Texas T-Bone | August 8, 2003 10:05 AM
Posted on August 8, 2003 10:05
T-bone, there are a lot of GREAT ads out there that I love, but I can't tell you who they advertise. Unfortunately, this particular ad was successful at the goal of name recognition, but I refuse to do anything that might perpetuate it.
As far as print ads go, I detest perfume ads that contaminate the entire magazine. I have requested that several of my subscriptions be scent-free because I have asthma.
Abercrombie and Fitch has had some interesting print ads......*S*
Posted by Buffy | August 8, 2003 11:34 AM
Posted on August 8, 2003 11:34