Living in modern, educated, somewhat civilized Western culture involves the constant pursuit of smelling like anything but the odor naturally produced by human nature. It is the cultural space alien who embraces his or her human-ness by throwing caution (and hygiene) to the wind.

I meant to take a photo of my wife's growing loofah collection that currently resides in our shower. For some reason, she's got no fewer than six brightly colored sponges, brushes and whatnot (one has a handle) to clean herself with. She probably doesn't use more than one or two per shower, I'd guess (with kids, it's harder to shower together, which is less about getting clean and more about, well, you know). She also has several shelves full of various scrubbing, shaving and hair-care paraphernalia.
We are continuous subscribers to the Body Wash theorem, which holds that using enough of the scented liquid on oneself leaves a clean feeling coupled with a pleasant aroma. The clean feeling? Undeniable. Pleasant aroma? Debatable. Plus, how can something be named after a naturally occuring smell yet have nothing to do with it? The last time I smelled a sea breeze, it was salty with a tinge of whale pee. Not exactly the same thing that comes in a bottle of "sea breeze"-scented wash.
Most of us have used deodorant ever since our pits became potent. Have you ever just let 'em breathe? And then, maybe run a marathon or pull weeds in the flowerbed in the hot sun for hours? If not, why? Are you afraid of being rejected by your significant other? Or the family dog (we deny our pets the same license to stink many times as well)?
To cut through all this nonsense (temporarily, of course), I think we should institute National Free Range Armpit Month, Sept. 1-30. Don't let your pits by caged by The Man, because The Man doesn't want you to be who you really are! Set yourself free from the corporate gotta-smell-good line that has made us all a bunch of sheepish monkies, wandering aimlessly through the grocery store sniffing various scrubs, washes, soaps and conditioners until we find the "right" one. I tell you, they are all wrong! Up with stink! Up with people! Let's do it!*
*Tell me how it goes. I have to smell pretty all the time and cannot risk being ostracized from mainstream society. Signed, Texas "Mindless-Yet-Smellin' Good-Sheep" T-bone.
– graphic borrowed from the San Diego Natural History Museum Web site.